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This paper aims to examine the unintended negative effect of incentivizing shoppers to make unplanned purchases through incentive reminders during shopping trips.

Two experimental studies with between-subject designs were conducted to examine the effect of incentive reminders and related factors on abandonment intention.

When the search for unplanned purchases needed to reach promotional threshold fails, shoppers’ propensity to abandon a transaction increases if they are reminded of an incentive during their shopping trip. When the size of the planned purchases is relatively larger than the incentivized unplanned purchases, abandonment propensity is higher in response to reward type incentives, whereas when the size of the planned purchases is relatively smaller than the incentivized unplanned purchases, abandonment propensity is higher in response to avoidance type incentives.

This research intersects and integrates several research domains, specifically transaction abandonment, promotional reactance, unplanned purchases and promotion framing.

Findings from this research help managers understand the possible negative consequences of incentive reminders and offer suggestions for decreasing shopper propensities to abandon transactions in response to incentive reminders aimed at increasing transaction sizes.

This is the first study to highlight (i) the possible effect of incentive reminders on transaction abandonment; (ii) the influence of the size of unplanned purchases and incentive types on abandonment; and (iii) the underlying roles of perceived value of planned purchases and fairness perceptions in abandonment.

In 2013, Chinese president Xi Jinping proposed the concept of “One Belt and One Road” economic cooperation. “The Belt and Road Initiative (B&R)” is the short of “The Silk Road Economic Belt” and the “21st-century Maritime Silk Road,” which has got a series of remarkable achievements and worldwide attentions in past five years such as Asian Infrastructure Investment Bank, China–Pakistan Economic Corridor, B&R Forum for International Cooperation, etc. Especially, cross-border EC has greatly strengthened the trade links between countries along the way, which is a rare chance for Chinese Export-oriented Cross-border EC’s rapid growth. Thus, the authors take DHgate.com as a typical example to do a big data analysis. This chapter analyzes vast data from 2013 to 2017 about seven kinds of commodities including Fashion accessories, Jewelry, Sports & Outdoors, Security & Surveillances, Car accessories, Watches, and Hair & Styling by using data mining related software and algorithms. The authors do some monthly sale charts and find a few counter-intuitive but useful conclusions such as by taking association analysis, the study shows that sports products and jewelry products have strong association rules. In addition, for potential products (such as Fashion accessories and Jewelry), although their sales have a certain shock, the overall selling line keep rising. It is possible to put forward some practical suggestions for Chinese Export-oriented Cross-border EC that actively respond to the One Belt One Road Initiative based on these analysis results.

The purpose of this exploratory paper is to theorise and examine gender differences in the impact of financial capital on Chinese firms' growth, and investigate the role of guanxi (connections and networks) in the process of obtaining finance.

A structured questionnaire is used to collect comprehensive financial data from 18 women to 69 men, which is analysed empirically.

Women appear to be no more disadvantaged from obtaining finance than men in China and in some respects appear to be in a better position. Both women‐ and men‐led firms are significantly stronger in relation to having access to enough finance to grow than at the start‐up phase. A majority of participants in this study used guanxi to access finance. Furthermore, the paper finds that guanxi is used equally by men and women, and that guanxi‐sourced finance comprised a significant proportion of the overall capital obtained.

One major limitation of the study is that, of the 87 questionnaires returned, 21 per cent are women and 79 per cent are men and, although the findings are not representative or generalisable, the results do suggest a number of possible avenues for future research.

The paper has illuminated the under‐explored area of the financing of growth in women‐led firms in China. This research agenda is particularly important because small‐ and medium‐sized enterprise finance in China is a key need‐to‐know area, there is a paucity of specific research on financing women entrepreneurs in China and of the phenomenal rise of women's entrepreneurship in China.

The purpose of this paper is to study the relationship between accounting conservatism and executive compensation-performance sensitivity with a view to identify the influence of accounting conservatism on the efficiency of executive compensation contracts.

This study uses multiple regression models based on the approach of Iyengar and Zampelli (2010), Clarkson et al. (2011) and Huang and Kisgen (2013) with the data from all of China’s listed non-financial firms over the period of 10 years to test the relationship between accounting conservatism and the sensitivity of executive compensation-performance.

This study finds a positive association between executive compensation and accounting-based measure of performance. More importantly, it reveals that conservatism has a positive relation with the executive compensation-performance sensitivity after controlling for a number of firm-specific factors and control variables. This study shows that the sensitivity of executive compensation to firm performance is higher for firms with higher accounting conservatism.

This is one of the few studies to examine the relationship between accounting conservatism and executive compensation-performance sensitivity. It provides supportive evidence to the argument that accounting conservatism, being an efficient governance mechanism, can help mitigate information risk and moral risk for agency problems.